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Research papers

Atlas Copco Airpower compressed air dryer survey

Atlas Copco Airpower, one of the 3 product companies of the Atlas Copco group is responsible for the development, design, production and the marketing of compressed air installations on a worldwide basis. In 1972 a market survey was done to...

Catalogue: Seminar 1976: International Market Research
Author: J. Enthoven
April 1, 1976
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Citation

Enthoven, J. (1976a, April 01). Atlas Copco Airpower compressed air dryer survey . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/atlas-copco-airpower-compressed-air-dryer-survey-


Research reports

Qualitative research into particulate ice cream

Unilever Research Laboratories have developed a range of newfrozen products based on a new technology involving aparticulate frozen texture. The basic objectives of this piece of research were thereforeto:1. Assess the general impact of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
May 3, 1975
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Citation

, C. (1975a, May 03). Qualitative research into particulate ice cream . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-particulate-ice-cream-


Research reports

Qualitative research on printed Smarties

Rowntree Mackintosh has produced an alternative toStandard Smarties, in the form of Smarties with Facesprinted on them. The research reported here was conductedin order to identify the acceptability and interest levelsof Smartie Faces, either as an...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
March 10, 1975
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Citation

, C. (1975a, March 10). Qualitative research on printed Smarties. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-printed-smarties


Research papers

From broad concept to market test or "the cowl makes the monk"

Everyone acknowledges that product presentation enhances the intrinsic value of a product. For pharmaceutical products, packaging is also a useful part of product presentation. But, product presentation can be an integral part of the product itself,...

Catalogue: Seminar 1975: Pharmaceutical Market Research For New Product Development
Authors: Jean Bigant, Louis Tuvee
March 1, 1975
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Citation

Bigant and Tuvee (1975a, March 01). From broad concept to market test or "the cowl makes the monk" . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/from-broad-concept-to-market-test-or-the-cowl-makes-the-monk-


Research reports

Qualitative research on packaging for Harmony hair spray

Elida-Gibbs are planning to launch a new Harmony range ofshampoo, hair spray and setting lotion spray for whichthree alternative designs have been prepared.The basic objectives of this piece of research thereforewere:1. To establish which of the...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 18, 1975
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Citation

, C. (1975a, January 18). Qualitative research on packaging for Harmony hair spray. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-packaging-for-harmony-hair-spray


Research papers

The measurement of fashion

ICI Fibres' products are sold to a variety of industries, but this paper is concerned only with the apparel textile trade. The position of ICI in this trade is shown in a highly simplified diagram of the main stages in the textile pipeline from fibre...

Catalogue: Seminar 1974: Fashion, Research And Marketing
Authors: J. l. Harrison, A. M. Hughes
December 4, 1974
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Citation

Harrison and Hughes (1974a, December 04). The measurement of fashion. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-measurement-of-fashion


Research reports

Qualitative research on Black Magic packaging

This report contains the results of two consecutivestudies on Black Magic packaging:Part 1 examined responses to several alternatives'rose' designs and to a stiffer lid. Thiswas based upon 6 group discussions.Part 2 examined responses to the red...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1974
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Citation

, C. (1974a, December 03). Qualitative research on Black Magic packaging . ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-black-magic-packaging-


Research reports

Design factors in Wilkinson cordless electric garden tools

Wilkinson Sword is in the process of considering newdesigns for their Cordless Electric Garden Tools. The research was required to provide general guidanceon design features in the light of current attitudesto Cordless Garden Tools and specific...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
July 3, 1974
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Citation

, C. (1974a, July 03). Design factors in Wilkinson cordless electric garden tools. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/design-factors-in-wilkinson-cordless-electric-garden-tools


Research papers

The Kansas City milkman and other stories

First of all, a magazine or a newspaper is an object, something that you can touch and handle, something that - with a few exceptions - you have to buy with your own money. Let us take the example of a magazine; its format, its weight, the quality of...

Catalogue: Seminar 1974: Editorial Research In The Publishing Industry
Author: Jean Mée
June 15, 1974
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Citation

Mée, J. (1974a, June 15). The Kansas City milkman and other stories. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-kansas-city-milkman-and-other-stories